Magic Mouse sends Apple’s mice sales through the roof

Wed, Dec 30, 2009


To be honest, we weren’t exactly thrilled with Apple’s new Magic Mouse when it debuted, finding it a decent device but ultimately lacking some of the basic features we grew accustomed to with the Mighty Mouse (Expose, anyone?). The design is admittedly sleek, but ergonomically and utility wise, it leaves something to be desired.

But the masses have spoken and it seems that we’re in the minority. New data from the NPD Group shows that sales of the new Magic Mouse have been no less than impressive, and have done well enough to garner a double-digit share of the mouse market for the first time in history. And notably, the data only includes Magic Mouse devices bought independently of iMac computers.

Speaking to AppleInsider, NPD analyst Stephen Baker stated, “Sales in November were through the roof. The [magic mouse] had the best month for a mouse product from Apple that we’ve ever seen.”

Well, that’s good news for the folks in Cupertino, but to be fair, it’s not as if Apple has ever been at the forefront of innovative mouse design. Still, the report is nothing to scoff at, and may hint at a growing market and awareness for Apple products outside of the iPod/iPhone realm.


1 Comments For This Post

  1. Ulysses Says:

    Quote: “lacking some of the basic features we grew accustomed to with the Mighty Mouse (Expose, anyone?)”

    There is a nice free tool that adds more functionality to the Magic Mouse downloadable from the apple download site called MagicPrefs 1.33. This makes the magic mouse very useful again.

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