Apple’s share of US gaming revenue jumps 500%

Thu, Mar 25, 2010

News

Flurry Analytics recently took a look at Apple’s share of the mobile game market in terms of revenue and the results were pretty astounding.

As you can see above, Apple’s share of mobile game revenue from 2008 to 2009 skyrocketed 380%. To be fair, though, the app store didn’t even launch until June of 2008 – but the fact that the iPhone was able to garner a 20% share of all portable game software in terms of revenue in just a year and a half is incredibly impressive. At the same time, the chart above shows that for as much hype the iPhone platform gets as a gaming device, the Nintendo DS is still king when it comes to pure dollars and sense.

Also notable is how quickly the Sony PSP’s share of mobile software revenue has contracted. Sony was hoping to get back into the mix with the October release of the PSP Go, but thus far sales of the device have been disappointing. Interestingly, Sony tried to take a page out of Apple’s playbook by making software titles for the PSP Go exclusively available online via the Playstation Network. That, however, hasn’t had much of an effect. It also hasn’t helped that the PSP Go comes in at $245, significantly more expensive than the base model iPod Touch.

Another interesting data point is that the success of the iPhone has helped bridge the gap between revenue derived from portable gaming devices and revenue derived from gaming consoles. While consoles like the XBox and PS3 are still ┬áking when it comes to revenue earned, the success of the iPhone shows that portable gaming is on the rise. From 2008 to 2009, the iPhone’s share of video game revenue increased a whopping 500%.

via Flurry

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