Apple pulled off a product placement coup on tonight’s episode of Modern Family. If you’ve seen the show and not the episode, the plot revolved on Claire’s husband Phil wanting the iPad for his birthday, and his family’s ensuing trouble in actually acquiring Apple’s latest new toy. At the end of the episode, Luke told all of Phil’s “geeky friends” that Phil was dying and that his last wish was to get an iPad. Problem solved.
Overall, it was a hilarious episode (per usual) and a solid piece of strategic product placement from Apple. Modern Family is a smartly written and popular show, and the use of the iPad not only fit into the plot of the show, but made sense within the context of Phil’s character – and that’s how its supposed to work. Microsoft’s disastrous effort to advertise Windows 7 on Family Guy is an example of how not to run a product placement campaign.
And could it be that Apple CEO Steve Jobs is a fan of the show? Here’s a still of Jobs looking at a “Modern Family” page when showing off the iPad from this past January.
We’ll post some more stills and perhaps some video of the episode when they become available.