Microsoft CEO Steve Ballmer may not be the best in the biz, but the more we see of him, we kinda like the guy. That said, his take on Apple and the tech industry is often pretty skewed, if not downright delusional. To wit, here’s Ballmer talking about Windows Phone 7 and the value people associate with the Microsoft’s brand as compared to Apple.
I think you clearly have a lot more variety than Apple has. There’s really only one choice in the Apple world. I think the problem, if you don’t have a minimum kind of standard […] the brand means nothing to the user. Our brand means something to the user. It means something to the developer. It implies a certain level of consistency and high quality, which I think is important for the Windows Phone.