Infinity Blade easily one of the most successful app launches in iTunes history

Tue, Dec 28, 2010


Epic’s Infinity Blade, which you might have seen featured on an iPad commercial or two, is simply doing gangbusters on the iTunes App Store. Available for both the iPhone and iPad, Infinity Blade is a sword wielding 3D RPG Action Adventure that just launched on December 8 and is powered by Epic’s Unreal Engine 3. Every review we’ve seen of the app thus far has been overwhelmingly positive, with IGN even calling it the “iPhone Game of the Year.”

With an asking price of $5.99, Infinity Blade is reasonably priced for a game of its caliber, but all things being equal, $5.99 isn’t a cheap iOS title. Still, consumers have no problem paying for quality and to that extent, Infinity Blade is certainly having no problem raking in the dough.

In just the first few days that the app was on sale, Epic grossed over $1.6 million. How’d we reach that figure? Well, Appmodo noticed that as of December 12 there were over 271,424 Infinity Blade users on Apple’s Game Center. Multiply that by $5.99 and you get $1,625,829.76. After Apple takes its obligatory 30% cut, Epic is left with $1.138 million to take home to the bank. But remember, the actual number of total downloads is much higher because a) not every user is on Apple’s Game Center, and b) this data was compiled just 4 days into the app launch. Indeed, Epic Games VP and Co-Founder Mark Rein tweeted that “Game Center numbers being reported are quite a bit lower than the actual sales :)”

All in all, Infinity Blade may very well be one of the more successful app launches in iTunes history. And to think, it was just two years ago that people were going crazy over the fact that iFart netted over $40,000 in just two days. That was tens of thousands, now we’re talking millions.

As it stands now, Infinity Blade is currently the second highest grossing app on iTunes. Who’s #1? You guessed it, Frank Stalone. Oh whoops, that’d be Angry Birds, duh!

Check out a trailer for the game below.


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