Apple today released a new iPad 2 commercial titled “We Believe”. The thrust of the commercial is that the iPad is not just about technology for technology’s sake; it’s about what one can do with the technology that actually matters. The commercial is particularly apropos given the endless stream of iPad competitors on the horizon that can only compete in the realm of cold hardware specs and offer nothing compelling software-wise.
This is what we believe. Technology alone is not enough. Faster, thinner, lighter…those are all good things. But when technology gets out of the way, everything becomes more delightful…even magical. That’s when you leap forward. That’s when you end up with something like this.