The Angry Birds freight train just isn’t letting up. Released just 10 days ago, the latest incarnation of Angry Birds, titled Angry Birds Rio, has already netted over 10 million downloads in 10 days. The announcement was made via RovioMobile’s Twitter account (for the iPad mind you) and simply stated,
10 in 10:-) Angry Birds Rio breaking all records. A massive thanks to all our fans!!!
Though somewhat cryptic, Mobile Entertainment subsequently confirmed that the 10 in 10 is in reference to downloads and days, respectively.
Angry Birds Rio is currently available on the Android platform and for iOS devices. The Android version is ad supported (except for the version available on Amazon’s app store), and Rovio did not provide a breakdown of downloads across platforms and between the paid and free versions.
With respect to Apple, Angry Birds has for some time now had the iTunes list of top 10 paid iPhone apps on lockdown. As of today, Angry Birds Rio is the top paid iPhone app, followed by the original version which takes up the third spot, and Angry Birds Seasons which checks in at #10. As far as top grossing apps, Angry Birds Rio and Angry Birds the original come in at #3 and #4 respectively.
Angry Birds is also cleaning up shop on the iPad, with Angry Birds Rio HD and Angry Birds HD respectively taking up the first and fifth spots on the top 10 list of paid iPad apps.
A few months ago, Rovio CEO Peter Vesterbacka explained why he believes Apple’s iOS platform will be the top platform for years on end.
“Android is growing, but it’s also growing complexity at the same time,” Vesterbacka explained. “Device fragmentation not the issue, but rather the fragmentation of the ecosystem. So many different shops, so many different models. The carriers messing with the experience again. Open but not really open, a very Google centric ecosystem. And paid content just doesn’t work on Android.”
Back in early March, Vesterbacka said the success of Angry Birds would not have been possible had it not been for Apple who, with the iTunes App Store, finally gave developers an unprecedented ability to monetize mobile games.
Upcoming initiatives from Rovio include the ability to sync scores between iOS devices and the Mac, and as for updates to pre-existing games, Angry Birds Seasons is next in line with an Easter update in the pipeline.