Jailbreak advertising goes mainstream as Toyota ads hit Cydia app store

Tue, Apr 5, 2011


And so the jailbreak community appears stronger than ever now that hackers recently released an untethered jailbreak for iOS 4.3.1, Apple’s latest firmware update. Curious jailbreakers should note that the hack works on most iOS devices but not the iPad 2 as that “requires a bootrom or iBoot-level exploit to install, and the iPad2 is not susceptible to either the limera1n or SHAtter bootrom exploits.”

Adding to the jailbreaking festivities is news that Toyota released a custom skin for the iPhone on Cydia. Cydia, if you’re a law abiding iPhone user, is an app store specifically tailored for jailbroken iPhones and iPads. Cydia lets users download apps that Apple has rejected on either moral or legal grounds in addition to offering pirated apps from the iTunes App Store for free.

As such, custom skins are popular downloads from Cydia as they enable a user to not only change a device’s background, but to change its entire look and feel.

With an estimated 8-9% of current iOS devices believed to be jailbroken, Toyota decided to cash in on that market of users with a custom skin that advertises the company’s fleet of cars.

“This is the first major corporation we have seen put direct positive attention into the jailbreak scene,” Kyle Matthews writes for modmyi.com, “developing specifically for it and addressing this large userbase. Could this be a turning of the tide for the previously “outlaw” jailbreak community?”

Users interested in checking out the theme can simply search for “Scion 2011 Theme” in the Cydia store.


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