Edible Apple

Amazon’s ad for the Kindle Fire states in part: “A Fire is born! A Kindle for movies, music, web, games, and reading.”

To a certain extent, the Kindle Fire is essentially a $199 iPod Touch. No 3G, no microphone, and merely a media consumption device. As such, comparing the Kindle Fire to the iPad might be a little bit misplaced. And for what it’s worth, J.P. Morgan analyst Mark Moskowitz isn’t impressed despite a general aura of enthusiasm and positivity surrounding the device.

“We are not impressed with Kindle Fire,” Moskowitz explained in a research note to clients. “In our view, [the Fire] is a stepping stone, at best, into the tablet market. We think that for any vendor to wrestle momentum from Apple, a fully-loaded offering is a must, and here, Kindle Fire falls short for now.”

Anyhow, here’s the Kindle Fire commercial, which we rather like.