Apple to launch Apple TV in seven new European countries on October 4

Sun, Oct 2, 2011


Apple’s fifth-generation iPhone won’t be the only new device making a big splash on October 4. MacRumors is reporting that Apple will release its Apple TV set top box in seven new countries early next week.

Apple has reportedly begun informing resellers in various countries to prepare for the latest addition.

All-new Apple TV Now Available for Order in Seven New Countries

We are delighted to announce the all-new Apple TV, with an enhanced user interface and a breakthrough price point, is now available to order in Belgium, Luxembourg, The Netherlands, Sweden, Denmark, Norway and Finland.

Pricing is expected to be in line with pricing here in the US where you can pick up the device for $99.

Steve Jobs has famously referred to the Apple TV as a hobby, in large part due to the device’s inability to sell in voluminous numbers. To be fair, though, no company has yet been able to achieve success in the longstanding battle for control of the living room. More recently, you might have noticed that Google’s own efforts with Google TV have largely fallen flat.

That notwithstanding, the Apple TV has seen a relative resurgence ever since Apple lowered the price point down to $99. This past July, analyst Ming-Chi Kuo said that Apple TV shipments during the second calendar year of 2011 experienced more than 70% year over year growth.

via MacRumors

Related: iOS 5 contains code which enables Apple TV support for wireless Bluetooth Keyboard


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