Samsung can make a helluva TV set, but when it comes to smartphones and tablets, the company apparently has no scruples. In addition to copying many features of the iPhone and iPad, the Korean based electronics giant has now taken to copying elements from Apple’s iPad ads and inserting them into their own. Clearly, Samsung is further attempting to blur the lines between the iPad and their line of tablet devices.
MacRumors also notes how the commercial attempts to evoke the same type of emotion Apple typically employs in its own advertisements.
The ad depicts a father and daughter playing with a Galaxy Tab in a sequence of shots reminiscent of Apple’s own iPad ads. The voice over says (rough translation):
You try to have fun with me, you try to win against me, you ask me millions of questions, you sit on my lap, you want to stay beside me all the time, strangely, when I stay with you time passes very quickly. This is a precious time.”
To borrow some corporate jargon from Apple, competition is great, but it’s getting increasingly harder to deny that Samsung’s blueprint solely consists of monitoring Apple and reacting accordingly.
The commercial above borrows a number of elements from previously aired iPad and iPod Touch commercials.
To wit, check out this iPad 2 commercial and note how the Samsung commercial copies the use of an app featuring a dinosaur along with a kid underneath a blanket shaped to look like a tent.