Infinity Blade franchise nets over $30 million in revenue

Tue, Jan 10, 2012


This past June, we reported that Infinity Blade from Epic Games, the uber-popular sword and slash’em RPG game for the iOS, had already garnered over $10 million in revenue.

Now, a few months later, Epic Games is reporting that revenue from its Infinity Blade franchise (which includes two games) has now topped $30 million, yielding them a cool $21 million after Apple takes their requisite 30% cut. Breaking things down between titles, Infinity Blade 2 has yielded Epic $5 million since launching on the iOS app store this past December.

In a press release touting its iOS success, Epic Games President Dr. Michael Capps said:

The success of the Infinity Blade franchise is testament to our talented team who is devoted to making games we want to play, all while using Unreal Engine technology to redefine what is expected from games on iOS devices. We have so much more in store for players, and will continue to make great content for Apple’s evolving platforms.

Available for both the iPhone and iPad, the original Infinity Blade costs $5.99 while the second iteration will cost you $6.99. While these are obviously higher price points than the standard $0.99 app, the success of Infinity Blade highlights that significant money can be made with a high quality app at an above-average pricepoint.

Not too surprisingly, the Infinity Blade series has been at the receiving end of a number of awards, including IGN’s “iPhone Game of the Year.”

via Joystiq



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