Apple TV sales continue to accelerate

Tue, Jan 31, 2012


It may be just a hobby, but sales of the Apple TV continue to impress. Apple revealed during its earnings conference call last week that Apple had sold 1.4 million Apple TV units during the holiday quarter, setting an all-time quarterly record in the process.

All told, the company sold about 2.8 million units during all of 2011, suggesting that Apple TV sales are accelerating – though of course, remember that the holiday quarter is always the busiest across all of Apple’s product lines. Also of note is that Apple, in early October, launched the Apple TV in seven new countries, a factor which no doubt also played a role in Apple’s Apple TV sales for the quarter.

During the conference call, a reporter asked Cook about the Apple TV and Apple’s potential interest in controlling the living room.

“We continue to add things to it,” Cook said, “and if you’re using the latest one… I don’t know about you, but I couldn’t live without it. We continue to pull the strings and see where it takes us.”

A few weeks ago, a research firm issued a report stating that Apple will sell upwards of 4 million Apple TV units in 2012. If the uptick in Apple TV sales isn’t a fluke, that may very well be doable.



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