Edible Apple

It’s not the iPad 3, it’s not the iPad HD, it’s nothing more than Apple’s “new iPad” – and here is Apple’s first commercial for it. Not surprisingly, the focus of the ad is the iPad’s new Retina Display.

When a screen becomes this good, colors are more vibrant. Words are pin sharp. Everything is more brilliant. Because when a screen becomes this good, it’s simply you and the things you care about. The stunning Retina Display on the new iPad.