Apple releases 4 new iPhone 5 ads

Sat, Sep 22, 2012


While watching some crappy TV yesterday (Mob Doctor, anyone?) I happened to see two new iPhone 5 ads. And lo and behold, it turns out that Apple released 2 additional iPhone 5 ads to make a grand total of 4 new commercials.

The first one, dubbed “Thumb”, touts the iPhone 5’s bigger screen while highlighting how the device isn’t overly wide as to make it unusable. Yes, this is likely a thinly veiled potshot against those gargantuan Android devices which seemingly get larger and larger with each iteration.

Next up we have “Cheese” which highlights the new Panorama photo feature on iOS 6.

And following that is an iPhone 5 commercial Apple calls “Physics” which marvels at the fact that the iPhone 5 has a bigger screen yet is overall much thinner than its predecessors. “I guess the laws of Physics are more like general guidelines”, the narrator (who just so happens to be Jeff Daniels) says.

And the last one, which just so happens to be the most boring we think, is called “Ears”. Yep, a commercial for Apple’s new headphones. I guess ear models are finally getting to put some work in!



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