As previously rumored, and subsequently confirmed by a Stapes executive in a tweet last week, the office supply retailer has begun selling Apple accessories.
On Tuesday, Staples updates its website to include products like the Magic Mouse, Apple TV, EarPods, and a slew of other Apple branded accessories.
The Staples website divides up Apple’s accessories into four categories – accessories for iPads, iPhones, Macs and iPods.
As one would expect, the pricepoints at Staples are the same as you would find at a local Apple Retail store.
Thus far, it seems that Apple’s foray into Staples will focus exclusively on accessories. It will be interesting to see, though, if the partnership soon extends to include hardware as well.
It’s also interesting that Apple is reappearing in a store like Staples because one of the motivations for Apple to develop its own retail stores was that computer and office supply stores like CompUSA and Office Depot often showcased Apple products in less than stellar conditions. Further, reps at many of these stores were not qualified or interested in touting the advantages of the Mac. And now, many years later, Apple is back in full effect.
Well, sort of. Even at Best Buy, where Apple hardware is available, Apple’s products are showcased within an Apple store within a store concept, allowing Apple to maintain complete control over its brand.