Apple yesterday announced that it had hired Dixons CEO John Browett to take over Ron Johnson’s spot as the company’s Senior VP of retail. The selection of Browett was notable for a few reasons. One, Browett has a lot of international experience. And two, as noted by many, Dixons operates a number of stores in [...]
Continue reading...Tuesday, January 31, 2012
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After months of searching, Apple today announced that Dixons Retail CEO John Browett will succeed the recently departed Ron Johnson as the company’s Senior Vice President of Retail. Apple today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from [...]
Continue reading...Friday, January 27, 2012
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Apple’s retail guru Ron Johnson may have left the company, but Apple remains steadfastly committed to rolling out more and more retail shops across the globe. In that vien, livemint reported last week that Apple is considering opening up its first retail store in India. Interestingly, the option for Apple only became available recently following [...]
Continue reading...Thursday, January 12, 2012
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Reuters today confirmed a story we relayed earlier in the week regarding Apple’s plans to open up ’store within a store’ shops at 25 Target locations, emulating Apple’s current retail strategy at Best Buy. The announcement is part of an overall push from Target to offer premium merchandise as a means differentiate itself from other [...]
Continue reading...Monday, January 9, 2012
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One of the reasons behind Apple’s push into retail was the shoddy manner in which computer shops would routinely display Apple’s products, if at all. Macs were often relegated to the backshelves and were manned by employees not usually able to articulate the benefits of purchasing a Mac. In creating their own retail environment, Apple [...]
Continue reading...Wednesday, December 28, 2011
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Apple’s retail store strategy works not only because it provides Apple with a means to showcase their products in the best light possible, but also because they’re bona fide places to come in and hang out. With desktops, laptops, phones, and iPods all at the ready, and typically pre-loaded with cool software, Apple’s retail stores [...]
Continue reading...Friday, December 23, 2011
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Mercury News is reporting that Apple is set to begin working on a two-story prototype Apple Store in Palo Alto in the coming week. Plans filed with the city call for a glass roof and facade that will allow natural light to flood much of the 15,030-square-foot store. Stone and steel also factor heavily into [...]
Continue reading...Monday, December 12, 2011
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Apple this past Friday opened up its largest retail store to date, located in the always bustling Grand Central Station in New York City. As Apple’s retail plans continue to expand, they are somewhat juxtaposed by the departure of Ron Johnson, Apple’s retail guru who helped develop, guide, and expand Apple’s unparallelled dive into the [...]
Continue reading...Monday, December 12, 2011
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Apple long anticipated retail store in New York’s Grand Central Station opened up to throngs of excited consumers this Friday. Measuring in at 23,000 square feet, Apple’s new retail location is its largest yet and is likely to be its most successful, or at the very least the busiest, given that 750,000 people file in [...]
Continue reading...Thursday, December 8, 2011
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Following last week’s story that an Apple retail employee in England was let go after making comically disparaging remarks about the iPhone, 9to5Mac got its hands on Apple’s internal policy concerning social networking, blogging and a whole lot more. Here’s a rundown of what Apple employees can and can’t do. Having a personal website is [...]
Continue reading...Friday, December 2, 2011
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Set to be its largest store yet, Apple’s upcoming retail store in New York’s Grand Central Station will be opening up for business next Friday on December 9. Now one of the key strategies Apple employed to help make its retail initiative a success was to position its stores in highly foot trafficked areas and in premium [...]
Continue reading...Monday, November 28, 2011
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Black Friday is the busiest shopping day of the year and Apple was an active participant with attractive deals across its entire product line, save for the iPhone of course. And so the start of the busiest holiday shopping period began with a bang for Apple who, according to Seth Weintraub of 9to5Mac, recorded its [...]
Continue reading...Tuesday, November 22, 2011
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By Sarah Petit: Earlier this week we reported that Apple’s upcoming and massive retail store in Grand Central Station was on track to open in just a few days. Checking in at 23,000 square feet, the upcoming store will be Apple’s biggest yet and on account of its location will likely be Apple’s busiest as [...]
Continue reading...Monday, November 21, 2011
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By Josh Rosenthall: Ron Johnson may no longer be with Apple, but the company’s plans to expand and open up increasingly ambitious and high profile stores continue unabated. This coming Tuesday, rumor has it, Apple will open up a new 23,000 square foot retail store in New York’s Grand Central Station. Apple’s lease for the [...]
Continue reading...Wednesday, November 2, 2011
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By Sarah Petit: Apple’s retail mastermind Ron Johnson has now officially left Apple after announcing plans of his departure this past July. Johnson still has that retail itch and after feeling confident in what he’s done for Apple, he’ll now assume the CEO throne at JC Penney and hope to resurrect the once-proud department store. [...]
Continue reading...Wednesday, November 2, 2011
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By Luis Estrada: Apple on Thursday will release a new Apple Store app that aims to streamline the purchase process by making it easier for customers to order devices online and quickly pick them up the next day without having to stand in line. Here’s how it all works according to BGR which obtained info [...]
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Wednesday, February 1, 2012
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