infoAppleStore is reporting that Apple has internally announced that its Apple Stores are authorized to match the Black Friday sales of any authorized Apple re-seller. There have been reports indicating that Apple was already planning significant price cuts for Black Friday, so this Thanksgiving holiday is shaping up to be a great time to purchase Apple products at attractive prices. BestBuy is already selling MacBooks and iMacs at $100-$150 discounts, and Apple currently has a teaser ad on its website telling visitors to check back in the day after Thanksgiving for one-day-only holiday deals.
Last year at this time, Apple was selling MacBooks and iMacs for anywhere between $50 and $100 off, so the deals this holiday season already seem to be better. And not only are the price cuts more significant, but Apple’s product line has also been upgraded with newly released MacBooks, iPods, and spec upgraded iMacs. Apple shoppers will certainly be getting a lot more bang for their buck this holiday season.