In Microsoft’s latest commercial, a girl goes looking for a 17inch laptop priced under $1000. If she can find one that meets her criteria, Microsoft foots the bill. At one point in the commercial, the girl goes into an Apple Store only to come out and say that the only sub-$1000 laptop for sale had a 13 inch screen. Seconds later, she proclaims in an attempt at irony, “I’m just not cool enough to be a Mac person.”
Wow. Is Apple in Microsoft’s head or what?! The sad thing is that Microsoft still doesn’t get it. From their vantage point, a PC and Mac machine are exactly the same, and the only reason Apple is seeing an increase in market share is because people are purchasing Macs in droves in an effort to be “cool”. Also, there’s a distinct difference between buying something because you think it’s cool, and buying something because you think it will make you cool.