In a strange attempt at bare-bones advertising, Microsoft has placed a booth outside of an Apple Store where users can record their own “I’m a PC” style commercial. AppleInsider has the full scoop here.
Continue reading...Wednesday, October 22, 2008
Apple unveiled a new ” I’m a Mac/PC” ad that takes yet another shot at Vista, and portrays Microsoft as putting more resources into an “expensive ad campaign” than towards fixing Vista. In the commercial, PC decides to have a bake sale to raise money so that he can help fix Vista since Microsoft isn’t [...]
Continue reading...Tuesday, October 21, 2008
Time has an interesting interview with John Hodgman, the guy who plays the “PC” in Apple’s get-a-mac ads. From the article: Why did you decide to do the Apple commercials? I was really curious as to why they asked me to audition. My career as a magazine writer was largely prefaced on the idea of [...]
Continue reading...Sunday, October 19, 2008
Apple unveiled a new ” I’m a Mac/PC” ad that attempts to portray Microsoft as devoting more resources towards advertising than towards Vista. This is an interesting approach because the very idea is to put a negative spin on all Microsoft ads, no matter how good or effective they might be. In other words, every [...]
Continue reading...Monday, September 22, 2008
The new “I’m a PC” commercials which don’t seem to be that effective were apparently made on a Mac. Boygeniusreport has the scoop. Related: Microsoft’s new ads are a step in the wrong direction Microsoft drops Seinfeld from ad campaign – a sign of desperation?
Continue reading...Friday, September 19, 2008
Wow. Microsoft has really taken a step backwards with their new ad-campaign. In trying to combat the PC stereotype from the “Get a Mac ads”, Microsoft created a commercial with a diverse array of people proclaiming that they are PC’s. The point is obviously to show that cool, talented, and creative people do, in fact, [...]
Continue reading...Thursday, September 18, 2008
The New York Times has an interesting article about the new direction Microsoft is headed after they decided to axe their somewhat poorly received Seinfeld campaign. Apparently Microsoft will attempt to take back control of the PC character and finally respond to the long-running “Get a mac” ads. I’m not quite sure how you can [...]
Continue reading...Wednesday, September 17, 2008
Valleywag has the scoop on Microsoft dropping Seinfeld after a series of ads that were universally ridiculed for not doing anything to promote the Windows brand and combat Apple's well-known "I'm a Mac/PC" ads. I personally found the ads amusing, but can see why people didn't think that they hit the mark. For starters, there's nothing exciting about Windows Vista. I mean, come on, it's an operating
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Friday, October 31, 2008
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